In the heart of Dubai’s vibrant luxury market, Herringbone & Sui is redefining menswear with its blend of traditional tailoring and modern design. Founded by Kabir Mehra and Samarth Hegde, this sustainable, bespoke brand is capturing the attention of discerning gentlemen across the globe. In an exclusive 1-on-1, we delve into the inspiration, challenges, and future of Herringbone & Sui with its visionary founders.
The Genesis of Herringbone & Sui
What inspired you to venture into menswear, and how did your professional backgrounds influence the creation of your brand?
Kabir and Samarth’s journey into menswear was fueled by a shared passion for quality tailoring and a contemporary aesthetic they felt was lacking in the market. “We saw an opportunity to craft garments that weren’t just well-made but also transparent in their creation, educating customers about fabric origins and mill heritage,” explains Kabir.
With a legacy steeped in textiles, Kabir brought a deep appreciation for materials, while Samarth’s experience in investment banking added a strategic edge. “Merging these backgrounds allowed us to combine traditional craftsmanship with a customer-centric approach, giving rise to a brand that’s both authentic and innovative,” says Samarth.
Overcoming Challenges
What were some of the biggest challenges you faced when launching the brand, and how did you overcome them?
Educating the market on the nuances of quality bespoke tailoring was no small feat. “The Indian market, where we began, is vast, with varying levels of tailoring. Many are swayed by polished sales pitches rather than the fabric quality or fit,” recalls Samarth.
Building trust through transparency and consistent quality was key. “Once clients experienced our superior craftsmanship, they became loyal advocates,” Kabir notes. This commitment to excellence and education has been fundamental to their success.
Blending Tradition with Modernity
How does your brand blend traditional tailoring techniques with modern design aesthetics to stand out in a competitive market?
Herringbone & Sui’s approach marries the old with the new. “We use full-canvas construction and hand-stitched detailing for a perfect fit and durability,” explains Kabir. However, the brand doesn’t stop there. “We also incorporate innovative fabrics like stretch materials for comfort and nano-coated suits for stain resistance, making our garments functional and stylish,” adds Samarth.
Commitment to Sustainability
Sustainability and ethical fashion are growing concerns. How does your brand address these issues within the bespoke menswear space?
“Bespoke inherently minimizes waste as every piece is made to order,” Samarth points out. Their supply chain is meticulously managed to ensure ethical sourcing. “We work with mills that respect environmental and social standards, preserving the integrity of our garments while honoring craftsmanship.”
The Bespoke Journey
Bespoke tailoring is deeply personal. Can you walk us through the process of creating a custom piece, from the first consultation to the final fit?
The bespoke journey at Herringbone & Sui is a blend of art and precision. “We begin with a consultation to understand the client’s style, needs, and preferences,” says Kabir. From there, clients choose from an array of fine fabrics and design details. “Our artisans craft the garment with meticulous attention to detail, ensuring every stitch meets our high standards,” adds Samarth. The process culminates in a final fitting, resulting in a garment that’s uniquely tailored to the individual.
Ensuring Quality Amid Expansion
How do you ensure the quality and craftsmanship of your garments while scaling the brand across different markets?
Quality is non-negotiable. “We collaborate with skilled artisans and oversee every production stage to maintain our standards,” Kabir emphasizes. Their global expansion strategy includes maintaining direct oversight and prioritizing customer satisfaction to uphold the brand’s integrity.
The Future of Menswear
How do you see the menswear market evolving in the next five years, and what role do you envision for Herringbone & Sui in shaping these trends?
“The future of menswear lies in timeless, personalized fashion that emphasizes quality and sustainability,” predicts Samarth. Herringbone & Sui is set to lead this movement, offering bespoke garments that adapt to modern lifestyles while retaining classic elegance.
Dubai’s Influence on Luxury Design
Dubai is known for its luxury market. How has being based in this region influenced your approach to design and customer experience?
Dubai’s luxury ethos resonates deeply with Herringbone & Sui’s bespoke philosophy. “Clients here appreciate exclusivity and detail, which perfectly aligns with our approach,” says Kabir. The city’s cosmopolitan nature also inspires the brand to continuously elevate their designs.
What’s Next for Herringbone & Sui?
What’s next for Herringbone & Sui? Are there any plans for expanding into new markets, introducing new product lines, or collaborating with other designers?
Global expansion is on the horizon for Herringbone & Sui. “We’re looking to introduce new product lines that fuse traditional tailoring with modern innovations,” Samarth reveals. Additionally, they plan to host pop-ups across the Middle East and North Africa, showcasing their dedication to luxury bespoke fashion.
As Herringbone & Sui continues to grow, they remain committed to their core values: impeccable craftsmanship, sustainability, and a deeply personalized customer experience. The brand is not just shaping the future of menswear but also setting new benchmarks for bespoke tailoring in the modern world.
Visit www.HerringboneandSui.com to explore their elite tailoring experience and craftsmanship.
By: Lucas Raven
